New Features & Release Updates to Power Your Growth

At Vertical Plus, we’re always looking for ways to help our ecommerce partners sell more, spend less, and run smoother operations. Over the past couple of months, our team has been hard at work developing new features that focus on three key areas: smarter targeting, stronger customer engagement, and a smoother checkout experience

Our latest release is now live and rolling out over the coming weeks. Here’s a look at the updates we’re most excited about, and how they can support your ecommerce growth.

Smarter Targeting with the Shopping Feed Product Labelizer

Our new Product Labelizer tool gives you the power to automatically segment and target products based on performance, discounts, or newness. This means more precise paid campaigns, better audience targeting, and stronger return on ad spend (ROAS). Whether you want to push bestsellers, highlight new arrivals, or showcase promotions, the Labelizer streamlines it for you.

Email Enhancements That Recover More Sales

We’ve made two key improvements to your automated email toolkit:

• Abandoned Cart Emails – updated timing and refreshed templates now include enhanced ratings and social proof, making them more persuasive and more likely to convert.
  
• Reorder Reminder Emails – automatically reach customers who regularly buy the same products with timely reminders. This not only increases repeat purchases but also reduces unnecessary ad spend.

Together, these updates help you recover revenue that might otherwise be lost, while building stronger customer loyalty.

Better User Experience with Wishlist & Checkout Updates

Small improvements can make a big impact on conversions. We’ve made the wishlist feature more visible and customisable, allowing you to adapt its look and feel to your brand. By making it easier for shoppers to save and return to products they love, you’ll convert more browsers into buyers.

We’re also thrilled to introduce Google Pay and Apple Pay express checkout. With express checkout, customers can skip lengthy forms and pay in just a couple of taps using their preferred digital wallets. The benefits?

• Higher conversion rates with fewer abandoned baskets.
• A faster, friction-free mobile experience.
• Improved customer satisfaction and loyalty.

Since this is supported via PayPal, setup is simple and requires no new payment provider.

Final Thoughts

This release is all about making it easier for you to connect with customers, encourage repeat purchases, and remove barriers to checkout. From smarter targeting tools and enhanced email flows, to wishlist improvements and express checkout options, these updates are designed to help you boost conversions and strengthen customer loyalty.

If you’d like to find out more about an ecommerce partnership with Vertical Plus, get in touch with our team today. We’d love to discuss your goals and show you how we can support your growth and set you up for success.