We're your partner in powering ecommerce growth
We’re pleased to announce our latest platform release, introducing a series of enhancements designed to streamline the customer journey, improve user experience, and ultimately drive stronger conversion rates across our ecommerce partners’ sites.
Each update has been shaped by data insights and real user behaviour, ensuring meaningful improvements where they matter most.
Following analysis from our previous release, which introduced enhanced registration reporting, we’ve implemented a range of user experience improvements to the registration process.
These changes are focused on reducing errors and simplifying completion, helping to minimise drop-off at a key stage in the customer journey. The result is a smoother checkout experience that supports both conversion and long-term customer retention.
We’ve introduced the ability to highlight key filters at the top of category pages. These can be set up manually or automatically using order data, ensuring the most relevant options are surfaced first.
By making filters more visible and accessible, customers can find what they’re looking for more quickly, improving engagement and increasing the likelihood of conversion.
Our enhanced add-to-cart functionality now includes automated product recommendations based on “frequently bought together” data.
This removes the need for manual setup while keeping recommendations relevant and up to date. It’s a simple but effective way to encourage additional purchases, increase basket size, and drive incremental revenue.
We’ve refined the way Google reCAPTCHA is displayed across sites, giving greater control over its positioning and visibility to make it less intrusive.
By reducing unnecessary on-screen distractions, particularly on mobile devices, this update creates a cleaner browsing experience without compromising on security.
This release also includes an upgrade to the latest Google store reviews badge and survey opt-in.
With new positioning controls and review request timing options, it’s now easier to showcase Google ratings, build customer trust, and strengthen purchase confidence, all while maintaining a seamless fit with the site design.
These updates reflect our ongoing commitment to improving conversion rates, enhancing user experience, and increasing average order value across the Vertical Plus platform.
The release is now ready and we will be rolling it out over the coming weeks.
If you’d like to learn more about how these updates can benefit your site, or you are interested in partnering up with us, please get in touch.
A copy of our Quality and Information Security Policy MDQISP1 is available on request.