New boost to growth for Nicola Hurst

28th September 2016

A successful independent jewellery designer in Plymouth will be boosting her online sales with the help of Vertical Plus.

Since 2006, Nicola Hurst Designer Jewellery has established a reputation for high quality jewellery, handmade by herself and other designers, which is showcased at her shop in Hyde Park in Plymouth.

Sales from the shop are strong and now Nicola is looking to the team of e-commerce experts at Vertical Plus to help her replicate that success online via her website.

They will be looking to help Nicola better connect with new customers online, particularly highlighting the bespoke nature of the jewellery she sells.

Nicole Sage, a Partnership Co-ordinator working on the project, said the work presented a particular challenge given the nature of the sector.

“Designer jewellery is a difficult market as the likes of Etsy and Folksy have an established profile and are often favoured over smaller independent sellers,” said Nicole.

“Nicola does have real talent and some wonderful pieces of jewellery available so we will be working hard to replicate the success of her shop sales online. A key element of our work will be to communicate the quality of those pieces and in particular, the time and care that is put into designing and producing each one.”

Nicola said “I am looking forward to working with Vertical Plus and utilising their knowledge and expertise in e-commerce to enhance my online sales capability and really build on the continued success of my shop and studio.”

Nicola offers a range of necklaces, rings, earrings, bracelets and other bespoke jewellery items all handmade by herself or other designers. She also accepts commissions to create unique bespoke jewellery to a customer’s own specifications and even holds wedding ring workshops to help couples create their rings themselves.

One of her more high profile commissions came in 2013 when Plymouth’s Olympic diving star Tom Daley asked her to create unique silver jewellery gifts for his mother and grandmothers as a memento of his success at the 2012 Olympics in London.

Her shop and studio have become a key part of the Hyde Park retail ‘village’ in Plymouth and Nicola has also supported charitable causes. In 2013, she marked the seventh anniversary of her gallery and workshop by creating seven balloon pendants for Jeremiahs Journey, based on the charity’s hot air balloon logo.