Famous for their fine ceramic models and gifts, John Beswick was established in 1894 and produced a range of life-like animal figurines that became a favourite amongst collectors. In between 1948 and 1952 the brand secured the right to reproduce characters from beloved children’s books and movies including Beatrix Potter, Bambi and Mickey Mouse. Sold to Royal Doulton and purchased by Dartington Crystal in 2004, John Beswick continues to be a brand associated with excellent craftsmanship.
Dartington Crystal came to us with their brand John Beswick looking to help grow sales of the brand and their presence online. The website already saw a reasonable turnover yet Dartington Crystal wanted Vertical Plus to use their expertise to take this to the next level.
Vertical Plus updated the site design for a more contemporary look that suits its targeted audience. We also moved John Beswick and their stock to our own bespoke e-commerce platform so that the brand can take advantage of our smooth ordering system and unique features. The site has also been updated with unique content including category and meta descriptions for enhanced SEO. We are excited to be working with this fantastic brand and help grow their sales with a targeted SEO strategy, campaigns and developments to present a fantastic user experience.
If you feel your website isn’t reaching its full potential, contact us and see what we can do for you.
Contact our Sales Director Justin Smith by calling 01752 764400 or email justin@verticalplus.co.uk for an informal discussion.