We're your partner in powering ecommerce growth

One platform. One Team.
No plugin maze.

Many ecommerce businesses gradually build a complicated stack of apps, plugins, agencies and external services simply to achieve the functionality they need.

Vertical Plus takes a more connected approach. Our ecommerce partnership & platform combines ecommerce technology, marketing automation, fulfilment integrations, customer tools and expert ecommerce support within one managed ecosystem designed around performance and scalability.

Included
Not Included
Theme/Dev
Own Hosting
Agency
Extra Cost / Plugin / Module
Vertical Plus
Shopify
Magento
Woo
Prestashop

Storefront & CRO

Mobile-first ecommerce design
Included
Included
Theme/Dev
Theme/Dev
Theme/Dev
Flexible product page layouts
Included
Extra Cost
Extension
Extra Plugin
Extra Module
Related products, cross-sells & upsells
Included
Included
Included
Included
Extra Module
Offers, discounts & promotion engine
Included
Included
Included
Extra Plugin
Extra Module
Hamper, bundle & gift-set functionality
Included
Extra Cost
Extension
Extra Plugin
Extra Module

Marketing & Retention

Email marketing tools
Included
Included
Extension
Extra Plugin
Extra Module
Automated marketing flows
Included
Included
Extension
Extra Plugin
Extra Module
Review request automation
Included
Included
Extension
Extra Plugin
Extra Module
Loyalty & rewards scheme
Included
Extra Cost
Extension
Extra Plugin
Extra Module
Remarketing tools
Included
Extra Cost
Extension
Extra Plugin
Extra Module
Live chat tools
Included
Included
Extension
Extra Plugin
Extra Module

Sales & Operations

Sales analytics & reporting
Included
Included
Included
Included
Included
Inventory management
Included
Included
Extension
Included
Included
Supplier stock feed integrations
Included
Extra Cost
Extension
Extra Plugin
Extra Module
Royal Mail integration
Included
Extra Cost
Extension
Extra Plugin
Extra Module
DPD integration
Included
Extra Cost
Extension
Extra Plugin
Extra Module
DHL integration
Included
Extra Cost
Extension
Extra Plugin
Extra Module
Subscription products & recurring payments
Included
Extra Cost
Extension
Extra Plugin
Extra Module
Managed hosting, SSL & security
Included
Included
Own Hosting
Own Hosting
Own Hosting

B2B & Account Tools

Trade customer accounts
Included
Extra Cost
Included
Extra Plugin
Extra Module
Request a quote workflow
Included
Extra Cost
Extension
Extra Plugin
Extra Module
Payment request links
Included
Included
Extension
Extra Plugin
Extra Module
Price match functionality
Included
Extra Cost
Extension
Extra Plugin
Extra Module
Customer image gallery
Included
Extra Cost
Extension
Extra Plugin
Extra Module

Growth Support

Dedicated Account Manager
Included
Not Included
Agency
Not Included
Agency
Advertising specialist support
Included
Agency
Agency
Agency
Agency
Design support
Included
Agency
Agency
Agency
Agency
Copywriting support
Included
Agency
Agency
Agency
Agency
Features included out of 28
28
11
4
3
2

Disclaimer: Features, pricing and functionality may vary and are subject to change. This comparison is intended as a general guide only. Vertical Plus is not responsible for inaccuracies, omissions or third-party reproduction or misrepresentation of this content.

The ecommerce platform,
with no hidden costs

On the surface, platforms like Shopify, WooCommerce, Magento and PrestaShop can appear similar. The difference usually appears once your business needs advanced marketing tools, integrations, design support, advertising management, custom functionality or operational automation.

Vertical Plus is designed differently. Instead of relying on a growing stack of third-party plugins and disconnected suppliers, our platform combines the core ecommerce tools, integrations and growth support most online retailers need into one managed service.


  • Extra apps for most advanced features
  • Transaction fees on many plans
  • Separate agency needed for strategy
  • Costs escalate fast as you grow


  • Hosting, security & SSL not included
  • Plugin costs add up quickly
  • Ongoing developer maintenance required
  • No built-in support or strategy team


  • Significant licensing and hosting costs
  • Complex custom development required
  • Dedicated technical team essential
  • High total cost of ownership

Everything your ecommerce
business needs for growth

Vertical Plus brings together the tools, integrations and ecommerce expertise needed to run and grow a modern online business via our ecommerce partnership & platform – avoiding the complexity of managing multiple apps, developers, hosting providers and external agencies.

Built for Ecommerce

Built
for Ecommerce

A platform designed from the ground up to convert visitors into customers and grow revenue.

Smart Marketing

Smart
Marketing

Email automation, remarketing, loyalty programmes and review tools built in from day one.

Performance Partnership

Performance
Partnership

A dedicated Account Manager, advertising specialists and designers – all in your corner.

All-In-One Service

All-In-One
Service

One invoice, one team, no hidden costs. Everything managed under one roof.

Growth Strategy

Growth
Strategy

We work with you to monitor results and shape strategy for sustainable growth.

Data & Optimisation

Data &
Optimisation

Analytics, conversion tracking and continuous testing to maximise every visit to your store.

Get in touch

Why businesses choose
Vertical Plus.

  • Reduce reliance on paid third-party apps and plugins.
  • Gain access to ecommerce specialists without managing multiple suppliers.
  • Improve operational efficiency with built-in integrations and automation.
  • Simplify ecommerce management with one connected platform.
  • Create a more scalable ecommerce setup built around long-term growth.
  • Expedite ecommerce growth with a custom growth strategy.

Ready to compare your ecommerce setup?

We can review your current ecommerce platform, app subscriptions, integrations, hosting setup and agency costs, then show how Vertical Plus could simplify and strengthen your ecommerce operation.

Disclaimer: Platform features, functionality, integrations, pricing and third-party app requirements may change over time and can vary depending on business needs, subscription levels and custom implementations. This comparison is provided for general informational purposes only and reflects typical ecommerce setup differences at the time of publication. Vertical Plus accepts no responsibility for inaccuracies, omissions or misrepresentations resulting from third-party reproduction, redistribution or platform changes.

It all starts with a conversation

Get in touch

A copy of our Quality and Information Security Policy MDQISP1 is available on request.