Catherine Best

Catherine Best offer award winning, hand made, beautifully designed jewellery for clients in Guernsey, the UK and around the world.

It is a long established brand which focuses on the international reputation of Catherine Best who has been producing  some of the world’s most fascinating and beautiful jewellery since 1994.

The brand focuses on Catherine, her awards and her amazing items of jewellery which sell from £120 to £70,000.

Catherine Best were dissatisfied with the performance of their previous web design company. Their experience and knowledge of E Commerce was poor so the site development reflected skills of design and programming but not of product conversion, data analysis, marketing or brand development. The promotion of the site was also poor with the company unaware of what leads their advertising was generating.

The relationship with Vertical Plus has enabled good online and offline growth with the brand – the web sales have increased turnover by 300% year on year since the relationship started. The partnership has a strategic growth plan, has produced two web site versions and has a strong rolling development schedule to produce impressive features such as a gem selector and a high end jewellery vault.


Method of Delivery

E Commerce Partnership

Services Delivered

Brand Development
Website Design
Consumer Sales Strategy
High End Jewellery Sales Strategy
Ebay and Amazon Integration
Pricing Strategy
Competitive Pricing Strategies
Sales Forecasting
Reputation Management
Product Descriptions
Online Promotions Coordination
Data Analysis
Business Growth Strategy