We're your partner in powering ecommerce growth
Vertical Plus is a specialist ecommerce growth partner supporting businesses across a wide range of industries.
Our core focus is helping partners achieve sustainable, long-term online success through tailored strategies that drive organic growth, strengthen performance, and build lasting business value.
Whether through our Ecommerce Partnership scheme or our paid growth packages, we work closely with clients to deliver measurable results and support continued success in an ever-evolving digital landscape.
Over the years we have hand picked a team of ecommerce growth professionals from the marketing and technical sectors to provide an all embracing service for our partners & clients, with the focus being on creating long term and sustainable ecommerce growth.
We have 20 full time in-house ecommerce experts working for us – offering everything from web development, graphic design, ecommerce growth strategies, account management, PPC management, content creation and much more.
Provide strategic oversight of the business and provide support and guidance to all departments within Vertical Plus.
Justin has over 20 years of experience across sales and the ecommerce industry, bringing a wealth of commercial insight and leadership to Vertical Plus.
Having previously served as the company’s Sales Director, Justin was appointed Managing Director in 2022, where he continues to drive the business forward through strategic growth, partner development, and innovation within the ecommerce space.
With a strong track record of building successful relationships and leading high-performing teams, Justin plays a central role in shaping the direction and long-term vision of Vertical Plus.
Our Technical Developers maintain and enhance the core infrastructure of our platform, delivering secure integrations and custom ecommerce solutions that support partner growth.
Darren leads our in-house technical team of five full-time developers and front-end designers, playing a central role in ensuring the ongoing security, speed, and reliability of the Vertical Plus platform.
Under his direction, the team delivers both long-term infrastructure improvements and shorter-term growth initiatives that help our partners succeed in a fast-moving ecommerce landscape.
Darren also coordinates an evolving technology roadmap, driving the development of innovative ecommerce solutions designed to support the growth of both new and established partners. His forward-thinking approach helps keep Vertical Plus at the forefront of an exciting and rapidly changing online retail sector.
George joined the Vertical Plus team in 2009 as a student placement and quickly progressed through the business, becoming Head of Technical in 2014.
In this role, he is responsible for the ongoing development and improvement of our eCommerce platforms, overseeing technical project delivery and ensuring our infrastructure remains secure, reliable, and scalable.
George also plays a key role in the adoption of new technologies, helping Vertical Plus continue to innovate and support partner growth in an evolving digital landscape.
Chris is a very proficient and experienced PHP Developer and works on highly complicated projects requiring specialised knowledge of relevant software.
He primarily develops and supports the software of the longest running tenancy deposit protection scheme in the UK, but also helps with ecommerce related projects.
Steven provides highly valued business analysis with a high level of customer service and works very closely with our customers and development team to ensure they receive the very best level of service and support.
Our Product Manager defines new features and developments by working closely with our technical and ecommerce teams, ensuring each initiative meets the strategic needs of our partners and is delivered within expected timeframes.
Lewis has been a valued member of the Vertical Plus team since 2010. After building extensive experience as part of our ecommerce Account Management team, he has since transitioned into the role of Product Manager.
In this position, Lewis works closely with both the technical and ecommerce teams to shape and deliver the company’s product strategy, vision, and long-term roadmap.
With a strong understanding of partner needs and platform development, he plays a key role in driving innovation and ensuring our services continue to evolve and support business growth.
Our Ecommerce Account Managers work closely with partners to drive maximum growth through the development and delivery of bespoke ecommerce strategies.
Rob is our most experienced Ecommerce Account Manager, bringing extensive knowledge and expertise across a wide range of digital commerce platforms and strategies. He specialises in Google Ads, SEO, Amazon, eBay, inventory optimisation, and supporting businesses working with large retail stores.
With a proven track record of driving performance and growth for partner businesses, Rob plays a key role in delivering tailored ecommerce strategies that maximise visibility, efficiency, and revenue.
In recent years, he has also led the integration of AI and large language model (LLM) technologies into our ecommerce approach and wider business operations, helping Vertical Plus remain at the forefront of innovation within the industry.
Andersen has over 14 years’ experience as an Ecommerce Account Manager at Vertical Plus, where he has supported the growth and success of more than 50 partner businesses, helping many to achieve record revenues through tailored ecommerce strategies.
Andersen specialises in product optimisation, inventory management, and driving sustainable and efficient B2B and B2C growth strategies.
Alongside managing key accounts for Vertical Plus, he also works closely with the Business Development team, helping to identify and engage suitable businesses for our ecommerce Partnerships
Dan has over 13 years of experience as an Ecommerce Account Manager and has played a key role in driving the growth and success of more than 30 partner businesses. Throughout his time at Vertical Plus, he has helped shape some of our largest and most successful partner stories, supporting brands as they scale and strengthen their online performance.
Dan works closely with partners to deliver strategic account management, ensuring continued growth across multiple channels and platforms. He also provides an important link between our technical capabilities and ecommerce operations, helping partners maximise the value of our platform.
Our PPC Marketing team manages paid advertising campaigns designed to drive targeted traffic, maximise return on investment, and accelerate partner growth. Through data-led strategy, ongoing optimisation, and performance analysis, they ensure paid channels deliver measurable results.
Lauren leads our PPC Marketing efforts at Vertical Plus, overseeing the strategy, execution, and optimisation of paid advertising campaigns across key digital platforms.
She works closely with ecommerce Account Managers and partners to develop data-driven campaigns that increase visibility, drive qualified traffic, and deliver strong return on investment.
With a focus on performance, efficiency, and continuous improvement, Lauren ensures our paid marketing strategies support sustainable online growth for our partners.
Our Designers and Front-End Developers create unique, attractive website designs, branding, and banners, bringing each concept to life through expert implementation.
Iain leads our design team and is an extremely experienced designer. Iain leads many of our paid projects and can deliver complex websites to the highest standard.
Iain has a thorough understanding of the whole process of delivering websites, as well as from a technical viewpoint, with an outstanding level of customer service and supportive manner with his clients.
James joined in 2014 and focuses on the design element of our development work, styling and laying out the work from the technical team and converting the visual mockups from the design team into working sites, along with supporting both teams with related design and technical work such as photo editing, banner creation and front end development.
Our Support & Finance team provides vital financial and operational support, ensuring Vertical Plus runs efficiently, securely, and sustainably as the business grows.
Simon is Vertical Plus’ longest-standing employee and plays a vital role in supporting both the financial and operational foundations of the business. He provides detailed data analysis and oversight of the company’s financial performance, working closely with Managing Director Justin Smith to manage resources and support strategic decision-making.
In addition to his finance responsibilities, Simon coordinates a wide range of essential infrastructure duties, including hosting support, data compliance, and business security.
With a deep understanding of the company’s systems and long-term operations, Simon helps ensure Vertical Plus continues to run efficiently, securely, and sustainably as the business grows.
Our Creative Writers craft high-quality written content that helps partners connect with customers, strengthen their brand voice, and grow their online presence.
Kelly became part of the Vertical Plus team in 2020 and has been a key part of our content creation ever since. With a passion for creating engaging and insightful content, Kelly works across blogs, social media and website content, helping our partners to connect with their audience and communicate their unique stories.
Kelly’s attention to detail ensures each piece of content is polished and perfectly tailored to the needs of the brands we work with.
Jasmin is an experienced Creative Writer who brings a passion for the written word, as well as a fresh perspective when writing for her clients. The content is written at a high level, with a lighthearted conversational tone, rather than using jargon, but she can equally switch to more industry-specific terminology when required.
Ed has over nine years of experience producing a wide range of high-quality digital content for more than 30 businesses across diverse industries. His work includes engaging product descriptions, informative blogs and articles, persuasive email marketing copy, in-depth customer guides, and social media content tailored for multiple platforms.
Having contributed to both established websites and new brand launches, Ed has developed a strong skill set in SEO content optimisation and crafting effective content strategies that drive visibility and customer engagement.
With a keen ability to adapt tone of voice across a variety of subject areas, Ed ensures every piece of content is aligned with each partner’s brand identity and audience needs.
Kim joined the team in 2018, working to create unique content for a range of areas including inventory, website content, blogs, social media and newsletters for a variety of partners.
As well as being a very experienced and highly competent Creative Writer, Kimberley understands the buying journeys and the nuances of different audiences, and her content educates and provides potential customers all the confidence they need to convert.
Holly joined the Vertical Plus team in 2024 and plays a key role in producing high-quality written content for a wide range of partners across multiple industries.
With a strong creative eye and attention to detail, she excels in crafting engaging product copy, informative newsletters, and compelling blog content that helps brands connect with their audiences and strengthen their online presence.
Holly’s adaptable writing style and passion for storytelling ensure that every piece of content is tailored to each partner’s voice, goals, and customers.
A copy of our Quality and Information Security Policy MDQISP1 is available on request.