Our core business is eCommerce and in particular in securing sustainable, organic growth for our customers with a view towards developing long term business value.
We have hand picked a team of eCommerce growth professionals from the marketing and technical sectors to provide an all embracing service for our clients with the focus being on creating long term eCommerce sales growth.
We have 25 full time in house eCommerce experts working for us – offering web development, graphical design, banner design, programming, content writing, SEO, marketing and brand identity, including packaging, brochures, leaflets, stationery, direct mail, illustration, photography, exhibition design, presentations and much more.
Provide strategic oversight of the business and ensure through our ISO standards that our customers are happy and our products provide value for money
David provides the long term vision for the business and ensures that Vertical Plus remains a profitable and enjoyable place to work.
He has a strong background in sales and marketing and is by trade a market researcher.
He has over 10 years experience of establishing and growing eCommerce businesses from a range of sectors and has a key position in the oversight of our company strategy, staff recruitment and customer service delivery.
Justin is the lead contact if you want to have an eCommerce partnership with Vertical Plus.
He has over 20 years experience of working in IT and has been working with Vertical Plus for over 6 years finding new customers and he works closely with our eCommerce team to ensure their experience with Vertical Plus is a positive one.
Justin also supervises the work of our in house graphic designers.
Provide incredible back end support for our technical platforms, integrations and develop bespoke E Commerce features for our clients
Darren leads a team of 8 full time technical developers and front end designers. This team provides long term security, speed and reliability for our platform as well as ensuring that shorter term growth initiatives are put in place for our partners.
Darren coordinates an ongoing roadmap to deliver a number of important eCommerce technological developments that are being used to support the growth of both new and existing partners in an exciting time for the online retail sector.
George joined the team in 2009 as a student placement and was made Head of Technical in 2014.
His main responsibilities include: development and improvement of our eCommerce platforms, oversight of technical project development, management of infrastructure & application of new technologies.
Chris is a very proficient and experienced PHP Developer and works on highly complicated projects requiring specialised knowledge of relevant software.
He primarily develops and supports the software of the longest running tenancy deposit protection scheme in the UK, but also helps with eCommerce related projects.
Steve provides exceptional back end support for our technical platforms, integrations and develops bespoke eCommerce features for our clients.
Steve likes to innovate and is always seeking solutions to improve on developments and works tirelessly for the benefit of our clients.
Steven provides highly valued business analysis with a high level of customer service and works very closely with our customers and development team to ensure they receive the very best level of service and support.
Our E Commerce account managers work at the coalface to help our clients achieve maximum growth.
Rob is our most experienced eCommerce account manager and is a specialist in Google Ads, SEO, eBay, Amazon, inventory optimisation and working with large retail stores.
He has also overseen the development of tools we use to identify inventory opportunities for sales growth.
Lewis has been with us for over 12 years and specialises both in inventory onboarding and in paid advertising.
He is particularly good at working with large inventories and in SEO work to maximise the opportunities provided through organic traffic.
Andersen has over 11 years experience with us as an eCommerce account manager and in this role he has overseen and aided in the growth of over 50 of our partners.
Andersen has expertise in both paid and organic traffic building, as well as specialising in product optimisation, inventory management and B2B / B2C business growth.
Dan has over 7 years experience as an eCommerce account manager and in this role he has overseen the growth of over 30 businesses.
Dan is a specialist in inventory management and provides the technical interface for our eCommerce front end. Dan supervises the work of our in-house team of eCommerce full time content providers.
Provide unique, attractive website designs, branding and banners for our customers
As well as being an extremely experienced designer over many years, Iain is also a highly competent project manager who can deliver complex websites with a high attention to detail.
Iain has a thorough understanding of the whole process of delivering websites, as well as from a technical viewpoint, with an outstanding level of customer service and supportive manner with his clients.
James joined in 2014 and focuses on the design element of our development work, styling and laying out the work from the technical team and converting the visual mockups from the design team into working sites, along with supporting both teams with related design and technical work such as photo editing, banner creation and front end development.
Lucy has a wealth of experience when it comes to designing modern, up to date and innovative websites and produces outstanding logos for a vast range of clients.
As well as working collaboratively with the design and development team, Lucy is also proficient in UI/UX design and plans and conducts user research and usability testing to ensure that the end product design provides users with the optimum experience in terms of efficiency, effectiveness and engagement.
Simon is our longest standing employee. He provides data analysis and oversight on the profitability of Vertical Plus and with Nicola he ensures that the delivery of services is efficient and valuable to our clients.
He also coordinates many of the infrastructure duties of the business including hosting support, data compliance and security.
Our creative writers are responsible for many different types of content creation for our eCommerce partners, this includes: blogging, social media, content writing and inventory management.
Jasmin is an experienced Creative Writer who brings a passion for the written word, as well as a fresh perspective when writing for her clients. The content is written at a high level, with a lighthearted conversational tone, rather than using jargon, but she can equally switch to more industry-specific terminology when required.
Kim joined the team in 2018, working to create unique content for a range of areas including inventory, website content, blogs, social media and newsletters for a variety of partners.
As well as being a very experienced and highly competent Creative Writer, Kimberley understands the buying journeys and the nuances of different audiences, and her content educates and provides potential customers all the confidence they need to convert.
Ed has spent over five years producing an extensive range of web content for over 25 businesses; creating product descriptions, blogs and articles, as well as email marketing copy, in-depth customer guides and social media content for multiple platforms.
Working on everything from established websites to new launches, he has garnered skills in SEO content optimisation and varied experience developing the right tone of voice in a multitude of different subject areas.
Ella is our newest member of the company and is working on creative content making sense from a reader’s perspective. Ella concentrates on tone, being formal or informal, according to the product being sold, whilst keeping her writing professional and informative for the relevant reader and is mindful of how brands are perceived in the content she writes for our clients.
Vertical Plus has an ongoing roadmap to deliver a number of important E Commerce technological developments that are being used to support the growth of both new and existing partners in an exciting time for the online retail sector.
Vertical Plus holds the ISO 27001 and the ISO 9001 standards meaning we are fully qualified to be a data processor under the GDPR regulations and we also have systems and procedures in place for ensuring the very best in customer service and quality.