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We have been working with our e-commerce partner Lawsons Shop since August 2019. A family run business founded in 1904, Lawsons is a household name in the West Country and is a home and kitchenware shop where you can find all of your high quality essentials at a fantastic price. Our initial work was to completely re-design and build a new e-commerce website following the Magento 2.0 update. In the first few months post launch, we saw revenue increase by 300% year on year.
In the past year, we have seen this increase further and since launch, we have now seen a 220% increase in organic traffic, a 114% improvement in conversion rate and on average, overall revenue has increased 740%. The additional revenue from the website has supported the business during what has been a tough lockdown in order to maximise sales and add many new product ranges during a crucial period of sales activity for the business. The Online strategy has mainly targeted new national customers with a lot of local marketing still driving revenue through click and collect to support all aspects of the business.
“I just want to write and thank Robert and the team for doing such an excellent job on the website. It has easily been the most stress-free transition we have ever had between sites. Since Black Friday the sales have also had a marked improvement and we have been pushed to keep up with the volume of orders, so far we are meeting the challenge”.
Liz Lawson – Managing Director