Growing Your Ecommerce Business – What Are The Benefits Of SEO?

For an ecommerce store to become successful, it must receive a high volume of traffic. This is usually achieved through various channels including social media, social media ads and paid search engine ads.
Growing Your Ecommerce Business - What Are The Benefits Of SEO?

Search Engine Optimisation (SEO) is frequently neglected as an important component of an ecommerce company’s marketing strategy. However, SEO brings a whole host of benefits that make it a highly valuable marketing tool. This article will provide information with regards to the benefits of SEO in order to grow your ecommerce business.

What Is SEO?

Search Engine Optimisation is a way to boost your website in search engine rankings. Google and other search engines rank their results depending on the recognised value of the website in response to the search query. Google’s algorithms are rather guarded but there are ways to improve your website’s rankings which include unique, high value content, the use of effective keywords and ensuring that your website is easy to navigate. All of these methods contribute to SEO and should result in increasing your website ranking and therefore bring more traffic to your website.

Increases Traffic & Sales

Investing time into SEO will create a sustainable amount of traffic. Whilst this may generally be part of the initial set up processes you will need to keep your content up to date and your website running smoothly if you want to continue to see the success of your search engine rankings.

Keyword research plays an important role in search engine optimisation. Determining the relevant short and long-tail keywords for your ecommerce website is vital. Once you have identified and targeted these keywords efficiently, you should receive an increase in the volume of visitors who are interested in your products.

SEO Is Free

SEO can earn you a high quantity of organic traffic without the need to pay out for ads. In addition there are no daily limits compared to pay per click. Organic rankings are free to click on 24 hours a day, 7 days a week. The only cost involved is the time you spend carrying out this rather technical task, which is often why companies outsource it.

With no requirement for a big marketing budget to cover PPC, smaller businesses have an ideal opportunity to make themselves seen and compete with much larger competitors who may have a bigger marketing budget.

Increases Trust & Credibility

Google is a renowned and trusted name. Websites ranking highly in a google search will automatically gain trust from users. This is because Google ranks websites it trusts and therefore gains trust from users. Google is recommending your site as one of the top choices for whatever is being searched for. If the user then clicks through to your website and they find what they are looking for, credibility is being built between your ecommerce business and the customer.

Most people using Google search will click results on the first page, so optimising your ecommerce website to appear in those first few search results is important. It also gives the indication to customers that you are an established business that is trusted by others.

Promotes Brand Awareness

SEO drives traffic to your site but it also increases brand awareness. Organic rankings makes users aware of your brand and helps them to associate the product they are looking for with the name of your company or site. In the cases where a user does not click your link from the search results page, the likelihood is that they will have noticed your brand and will likely keep it in mind as an alternative should your competitor not live up to the expectations.

Opportunities To Grow Small Businesses

Many small businesses may be wondering how they can compete with the big name online retailers who are likely to have huge marketing budgets. SEO is unique, highly profitable and provides the chance to compete. With an efficient SEO marketing strategy, small businesses have the opportunity to rank higher in organic search results.

Site Speed

The speed of your site is taken into consideration by Google when ranking you in search results. Google recognises that users want fast loading sites. Part of your SEO strategy should take this into consideration because improving the page speed of your website will increase your rankings, traffic and conversion rates.

Higher ROI

When implemented well, SEO can provide a great Return On Investment (ROI) for your business. However, this will all depend on your industry, the products you sell and the profit you make from each sale. SEO is undeniably a powerful tool for increasing revenue.

Our SEO Services At Vertical Plus

At Vertical Plus, we believe how your website ranks in search engines is imperative to the success of your ecommerce business. This ensures that those who are searching for your products and/or services find YOU first.

Putting you ahead of your competitors, our ecommerce strategists and digital marketers use their knowledge and experience by developing key strategies to ensure that your website makes it to the first page of Google. We also make sure we keep up with Google’s ever-changing algorithms and policies and help you to understand how your business is performing, with refined marketing reports and regular reviews. If you’d like to find out more about our ecommerce services, please get in touch through our contact us page.

There are numerous advantages to undergoing SEO for your ecommerce website. Increased traffic, developing customer trust, and ensuring that your store is part of the conversation during the customer research process are just a few of the many benefits.